Instagram strategies are on the rise: meet Shop Share Groups, which Instagrammers are saying is better for business than Instagram pods.
Why the hashtag #HESM is so important to higher-ed social media managers
Listen, ... keep listening. There are multiple roles for listening in social media marketing.
One thing is sure: you can't plan or make data-driven decisions without some experimentation.
A few tips for regularly reviewing your progress.
Whether you work in higher-ed, for a non-profit, at your own startup, or anywhere in business... two keys to success are PASSION + PURPOSE.
What does it mean to find a "similar" tweet or photograph? What does the word similar really mean for social media?
Social media was the most essential marketing tool for FIT FOOD, helping me build relationships with customers from the very beginning and later on with retail stores. For this reason, I chose to create a plan for my brand including new social media strategies to increase engagement from current followers.
Don't just start looking at whatever metrics strike your fancy. Use this framework for envisioning and achieving success.