I'm here at the LIVEWORX tech conference in Boston, at which I am a presenter. Today I get to enjoy attending amazing sessions on IoT, AR/VR, robotics, and other topics. A great session by David Kellner of Welch Allyn. David presented on how Welch Allyn approaches product design. Many of their principles incorporate design thinking.
Consider diabetic retinopathy: less than 50% of diabetics get their annual eye exam. Welch Allyn produces the RetnaVue Imager for a non-mydriatic exam and gives full color images. It connects wirelessly and has a modular design.
“Layering connectivity on top of an existing product because you can is not often a successful solution.”
- You have to start with a deep understanding of the customer problem space: why they do what they do, what motivates them, what frustrates them.
- Commit to a lot of deep hanging out, observing, and asking questions.
- Be humble and embrace your ignorance.
- Expect things to change so keep going back.
- Good products come from teams of smart engineers, developers, and technicians.
- Great products come from knowing your customers and their needs better than anyone else.