“Platforms are leveraging this new capability to create entirely new business models.”
By Stephanie Leishman
Learning from others’ experiences and perspectives is one great method of obtaining knowledge. It’s helpful, as a marketer, to hear what other marketers are trying and what experiments have failed or succeeded for them. Then, when you do undergo your own marketing experiments, you have at least an idea of what might happen, some warnings, and even some plans to iterate on others’ experiments.
This type of learning—learning from others’ experiences—can be obtained through interviews, discussions, books, attending conferences, and more. One favorite medium is audible material, such as audio books and podcasts. You can do menial tasks (like washing dishes) while listening to a podcast.
Here is a list of podcasts I’ve found that have some helpful content related to social media marketing. This is not an exhaustive list, so if you have more to add, comment on this post!
General social media or online marketing:
Social Media Marketing by Michael Stelzner (social media marketing)
Online Marketing Made Easy by Amy Porterfield (online marketing)
Social Media Lab by Agorapulse (results of social media experiments)
Swipe Up (influencer marketing)
The Science of Social Media by Buffer (social media marketing)
SocialPros by Convince and Convert (online marketing)
Goal Digger by Jenna Kutcher (Instagram)
Hashtag Authentic (Instagram)
Character Count by Twitter (Twitter)
TubeTalk by VidIQ (YouTube)
YouTube Creators Hub by Dusty Porter (YouTube)
Video Marketing Madness (YouTube)
There are also many podcasts that aren’t solely about social media marketing, but have single episodes about topics that are helpful for social media marketers. For example:
“The Past, Present, and Future of Facebook Advertising with Dennis Yu” by Marketing Speak (on Facebook advertising)
“How Michael Stelzner Grew Social Media Examiner WITHOUT Paid Traffic” by Perpetual Traffic Podcast (turning readers into customers)
Also, on the podcast Positive Feedback Loop, my co-hosts and I have discussed different aspects of digital marketing in episodes such as:
“The Power of Influencers” by Positive Feedback Loop (on influencer marketing)
“Public Apologies” by Positive Feedback Loop (on PR crises)
What podcasts are you listening to, and which episodes are your favorites? Share your favorites in the comments!
While each new feature of Instagram Business Profiles is a nice benefit, I have observed conversations online that surface several fears relating to making the switch from personal to business profile on Instagram. My goal with this post is to address each of these fears head-on.