Today's tip is called "batching" (as in, the verb "to batch").
Identify repeating content types
In order to "batch" content, you will first need to identify buckets, or types, of content that you might repeat (or have repeated in the past). For example, you often share recipes that involve new kitchen products you're selling. Or you have identified that to get people to your website, you want to share links to your blog posts. Yes, you have content that breaks the mold as well and gives surprises here and there, but today, we're focused on the "buckets" or types of content that recur to help you meet specific goals.
What is batching?
"Batching" is the act of creating one "batch" of content at a time, meaning one group of content that is of the same type. In manufacturing, batch production allows a company to make many products on one machine, rather than buying several machines that run continuously. With cookies, for example, you can make all your chocolate chip cookies first, then move on to macadamia cookies, then oatmeal. The idea is to do a whole set at once.
How to batch effectively
In your social media content marketing efforts, consider your "buckets". Perhaps you've identified recipes, tips for kitchen tool maintenance, and spotlights of new products. Instead of creating Monday's recipe post, then the next day's product spotlight, then Wednesday's maintenance tip, then starting over with a recipe again, try batching. This means creating all of your recipe posts at once ahead of time as a batch so that then you have a few months of your Monday posts already done. Then move on to the next type of post and create multiple of that type of post in one sitting.
Batching is a more efficient use of time because it creates less of a cognitive load. When you switch from one task to another, your mind has to acclimate to the new task, or "get in the groove." You will likely be slower the first time you do a task than the fifth time you do it in one sitting, even if it's a task you perform often. Once you "get in the groove," you are more efficient at the later iterations of the task. So it is with content creation. Reduce the number of times you have to switch from one task to another by doing many of one type of content in a series.
You can't do this with in-the-moment, live, or other unique posts, but at least with your repeating content you will become more efficient. For example, with an Instagram series, I created all of my "universe" images in one day (the stars and galaxies you've seen throughout the series). For me, this reduced the cognitive time and energy it would have otherwise taken to switch from one task to another. I became more efficient and reserved more time to spend on the serendipitous engagement with my community.