Create a Simple Content Calendar

 Apiarity Content Calendar

It's time for our Content Calendar exercise. You're going to need an actual calendar (physical or digital) or a 7x4 grid on a blank piece of paper. πŸ—“πŸ—

Alright. Lots of "social media gurus" talk about content calendaring and yes it is critical that you do this. Critical to your success, but also to your peace of mind.

Remember that list of types of content you made yesterday? Today, we're going to use that list. πŸ“‹

1. Consistency

Consistency is something that brings calm to your community. You can build in some consistency. So, take one content type that's going to help you reach your monthly goal (sales goal, signups goal, whatever your goal isβ€”remember, it should be quantifiable). Now assign it to a day or multiple days on your calendar. For example, you decide every Tuesday and Thursday you'll publish posts about new inventory. πŸ“…

2. Repeat

Go through this process again with another content type. Perhaps every other Monday you'll link to a blog post that will be published on your website. ⏰

3. Is it realistic?

Ask yourself if your calendar is realistic. Can you publish a social media post on each of those days? If you decided you want to publish a live video every Monday, do you have the time to do live video every Monday? If you have images you want to publish every day, but don't have the time every day to do so, consider using third-party software that will let you schedule ahead. πŸ’»