One of the services we offer is social media management. This is a critical service for many customers, especially those who do not want to hire a full-time, in-house social media manager, but want the expertise of a digital marketing agency. The difference between using our social media management services and doing it yourself can be huge. Here is an example.
The charts below represent data for a past client who contracted our services for a finite period of three months before the product launch. No matter what the social media would look like after those three months, the client company had solidified plans to have its interns to manage the social media marketing from that point forward. This presented a great opportunity for us to watch the data and see the difference in impact for a "before and after" case study. When the three-month engagement ended, the company's management handed social media management over to their interns and we tracked analytics for the next several months.
In this image above, the data show the steep growth curve during the three months we managed this company's accounts. The same goes for the Instagram data, which looks very similar (see below).
Again, during the months that we actively managed accounts, the company's Instagram account experienced a high growth rate. Also, the followers we gained for the client were high-quality in terms of loyalty; there is very little drop-off.
The honest truth is that it is hard to do what you do best—run your day-to-day business—while managing social media strategy. Getting expert help can make or break your marketing.