What is edX? "Founded by Harvard University and MIT in 2012, edX is an online learning destination and MOOC provider, offering high-quality courses from the world’s best universities and institutions to learners everywhere."
What will I learn in this course?
In this course, you will learn what it means to approach social media marketing strategically. You'll also learn about building communities, working with influencers, creating content that attracts and maintains attention, calculating ROI, leveraging open innovation, and managing social at the organizational level, among other topics.
This is not a "Social Media 101" course in the sense that you will not learn how to use Facebook, Twitter, or Instagram at a technical level. This is a strategic course, meaning you should come with a basic knowledge of how social media works, but you will learn how to optimize its use strategically for achieving business or personal goals. Some readings provide anthropological, business management, and practitioner perspectives.
You will also gain access to several video interviews with experts who talk about how they use social media to meet their goals. These include academics, digital media managers, and social media influencers.
What kinds of people take this course?
Whether you are a business owner, a CMO, a marketing manager, a social media specialist, or are running social media for your own personal groups and projects, this course helps you uncover new perspectives on what it means to use social media marketing strategically. We have had learners from several industries, business types, educational levels, ages, and countries. This course is for anyone who is interested in learning about social media marketing.
This is the third run of the course; for the first two runs (November 2017 and April 2018), more than 30,000 learners enrolled. When you enroll, you'll also get access to the course Facebook group, which currently consists of over 3,000 members, where you can learn more about social media marketing, ask for feedback and help, and offer your ideas to others.
What is the Verified Track?
If you enroll in the Verified Track, you will gain additional benefits, such as extra resources and units in the course that are visible only to Verified learners, discounts on select products, and a Verified Certificate as well as the opportunity to pursue a Digital Product Management MicroMaster, which comprises a series of credit-eligible courses. If you are enrolled, that's awesome! Comment here and let us know you'll be taking the course (or that you took the course in a previous run). See you on edX!