What does it mean to find a "similar" tweet or photograph? What does the word similar really mean for social media?
In The Language of New Media, published in 2001, Lev Manovich discusses the characteristics of new media. One of these characteristics is modularity, which he calls “the fractal structure of new media” (30). He explains that media elements can be collected together into an entity that also can be an element, yet the elements in that entity keep their individuality.