social network

Léauthier on Presence Strategy vs. Flow Strategy

Léauthier on Presence Strategy vs. Flow Strategy

A digital strategy blogger to follow is Sylvain Léauthier. In his recent post, "Communication digitale : d’une stratégie de présence à une stratégie de flux” (quotes in this article are translated from French), he illuminates a flaw in what he calls presence-based strategy by playing out a scenario...