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You've been seeing too much of the usual: stock images, the typical photo perspective that makes it to the postcard, a company's product gracefully posed on a table, and so on. It's time to take a different perspective.
In this exercise, we'll take a business goal and translate it into a consumer action.
New products have launched!
Instagram strategies are on the rise: meet Shop Share Groups, which Instagrammers are saying is better for business than Instagram pods.
Listen, ... keep listening. There are multiple roles for listening in social media marketing.
A digital strategy blogger to follow is Sylvain Léauthier. In his recent post, "Communication digitale : d’une stratégie de présence à une stratégie de flux” (quotes in this article are translated from French), he illuminates a flaw in what he calls presence-based strategy by playing out a scenario...
Years ago during a vacation I bought some sheets of craft foam, and created foam representations of the logos of more than 50 social media networks. The project gave me a significant amount of time to think about each social network and hold its brand in my hands as I created it in tactile form. Today some of those networks are no longer available online, and some have changed drastically.