strategy

Léauthier on Presence Strategy vs. Flow Strategy

Léauthier on Presence Strategy vs. Flow Strategy

A digital strategy blogger to follow is Sylvain Léauthier. In his recent post, "Communication digitale : d’une stratégie de présence à une stratégie de flux” (quotes in this article are translated from French), he illuminates a flaw in what he calls presence-based strategy by playing out a scenario...

Social Media and Ephemerality

Social Media and Ephemerality

Years ago during a vacation I bought some sheets of craft foam, and created foam representations of the logos of more than 50 social media networks. The project gave me a significant amount of time to think about each social network and hold its brand in my hands as I created it in tactile form. Today some of those networks are no longer available online, and some have changed drastically.