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You have business goals, but do you know how to translate those goals into social media objectives and metrics? Let this workbook guide you. (EPUB; about 40 pages in print)
A six-part series, by Barbara Bickart and Stephanie Leishman, based on the popular edX course Social Media Marketing (.zip file containing six e-books in EPUB format).
If you are taking the Verified Track of Strategic Social Media Marketing, do not purchase these books here. You will receive them for free.
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