A Strategic Perspective on Social Media Marketing (for Kindle)

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A Strategic Perspective on Social Media Marketing (for Kindle)

3.99

E-book, MOBI file (for Kindle and Kindle apps).

(If you are taking the Verified Track of Strategic Social Media Marketing, do not purchase this book here. You will receive it for free.)

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This e-book is Part 1 of Social Media Marketing Basics, a six-part series. The series is based on principles that the authors have taught to more than 22,000 enrolled learners in a six-week course on social media marketing.

In this book, you will understand what it means to take a strategic approach to your social media marketing. Instead of jumping into sending tweets or posting on Facebook, it is wise to step back and take a strategic stance that will help you succeed in the long run. You will learn how to define social media marketing, explain how social media has changed the marketing paradigm, and develop social media marketing objectives.

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