Linking Business Goals to Social Media Objectives: Strategy Workbook

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Linking Business Goals to Social Media Objectives: Strategy Workbook

19.95 21.95

You have business goals, but do you know how to translate those goals into social media objectives and metrics? Let this workbook guide you. (EPUB; about 40 pages in print)

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Where should you start if you want to develop a social media strategy? This workbook will explain how to articulate business goals in preparation for linking them to the right social media objectives. You will also learn how to set social media objectives and identify social media metrics. A useful step-by-step workbook for business owners, non-profit managers, marketing managers, startup founders, higher-ed communications staff, and more. 

E-book compatibility: this e-book is an EPUB file, which is compatible with most e-book readers, such as iBooks, Kobo, Barnes & Noble Nook, Sony Reader, and Google Books on Android and iOS, but it is not compatible with the Amazon Kindle

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