Creating Engaging Content (for Kindle)

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Creating Engaging Content (for Kindle)

3.99

E-book, MOBI file (for Kindle and Kindle apps).

If you are taking Strategic Social Media Marketing, this series makes a great companion, as it is a compilation of course principles.

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This is Part 3 in a six-part series on Social Media Marketing Basics. Content is based on the popular edX course “Social Media Marketing”, in which more than 22,000 learners enrolled. Authors Barbara Bickart and Stephanie Leishman provide the perfect balance of marketing principles learned from research as well as a practitioner perspective with principles learned from experience in the field of social media management.

In this book, we explore how to create social media content that effectively engages consumers and impacts their behavior. Given a set of clear marketing objectives, we focus on how to create content that attracts and maintains the audience’s attention and encourages them to act. We also discuss how to select a technological platform that leverages the important elements of our content to maximize consumer engagement.

Whether you are a marketer, a social media manager, a business owner, a non-profit director, or a blogger, you will gain practical knowledge that will help you improve your content strategy.

Learn the nature of consumer attention and motivation for engaging, whether you use Facebook, Twitter, Snapchat, Instagram, Slack, LinkedIn, or any other social network.

About the authors: Barbara Bickart is the chair of the marketing department at Boston University Questrom School of Business. Stephanie Leishman is a social media expert and founder of the digital marketing agency Apiarity.