Leveraging Communities and Influence (for Kindle)


Leveraging Communities and Influence (for Kindle)


MOBI file for Kindle devices and Kindle apps. Equivalent to 37 pages in print.

If you are taking Strategic Social Media Marketing, this series makes a great companion, as it is a compilation of course principles.

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In this book, we explore how companies can use social media to connect with consumers who share interests, passions, and experiences and engage in conversations about brands, services, and products.  

In this book, you will learn how to:

  1. Apply network theory to describe how marketing content spreads among people
  2. Identify and use relevant networks and communities to distribute marketing content
  3. Assess the role of influencers in distributing content

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