The Role of Social Media in the Organization

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The Role of Social Media in the Organization

3.99

E-book in EPUB file format. Part 6 in the Social Media Marketing Basics series by Barbara Bickart and Stephanie Leishman.

(If you are taking the Verified Track of Strategic Social Media Marketing, do not purchase this book here. You will receive it for free.)

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In this book, we will examine how to manage social media marketing, including special topics such as crisis management, managing word of mouth, and ethical issues. Understanding the challenges and considerations for social media at the organizational level is critical for anyone in leadership within or beyond the marketing department.

E-book compatibility: this e-book is an EPUB file, which is compatible with most e-book readers, such as iBooks, Kobo, Barnes & Noble Nook, Sony Reader, and Google Books on Android and iOS, but it is not compatible with the Amazon Kindle. If you are using an iPad, select the file and open in iBooks. If you are using a Windows tablet (such as the Surface), you may want to download the Nook app.

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