Social Media Marketing Basics (set of 6)


Social Media Marketing Basics (set of 6)


A six-part series, by Barbara Bickart and Stephanie Leishman, based on the popular edX course Social Media Marketing (.zip file containing six e-books in EPUB format). Equivalent to 226 pages in print.

If you are taking Strategic Social Media Marketing, this series makes a great companion, as it is a compilation of course principles.

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This is a six-part set comprising books in the Social Media Marketing Basics series: 

  1. A Strategic Perspective on Social Media Marketing
  2. Leveraging Communities and Influence
  3. Creating Engaging Content
  4. Social Media Listening and Co-Creation
  5. Social Media ROI: Measuring Impact
  6. The Role of Social Media in the Organization

You will receive a .zip file containing all six books; open the .zip file to view six individual EPUB files, one for each book. E-book compatibility: these e-books are EPUB files, which are compatible with most e-book readers, such as iBooks, Kobo, Barnes & Noble Nook, Sony Reader, and Google Books on Android and iOS, but it is not compatible with the Amazon Kindle. If you are using an iPad, you can select the file and open in iBooks. If you are using a Windows tablet (such as the Surface), you may want to download the Nook app

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