Social Media ROI: Measuring Impact

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Social Media ROI: Measuring Impact

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E-book in EPUB file format. Part 5 in the Social Media Marketing Basics series by Barbara Bickart and Stephanie Leishman.

(If you are taking the Verified Track of Strategic Social Media Marketing, do not purchase this book here. You will receive it for free.)

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Social media marketing managers need to assess the positive outcomes that occur as a result of their investments in social media marketing—that is, the social media return on investment (ROI). Understanding ROI is essential, but attributing changes in consumer awareness, knowledge, or behavior to a specific social media investment can be challenging. In this fifth part of the Social Media Marketing Basics series, we explore how to assess the ROI of social media efforts.

E-book compatibility: this e-book is an EPUB file, which is compatible with most e-book readers, such as iBooks, Kobo, Barnes & Noble Nook, Sony Reader, and Google Books on Android and iOS, but it is not compatible with the Amazon Kindle. If you are using an iPad, select the file and open in iBooks. If you are using a Windows tablet (such as the Surface), you may want to download the Nook app.

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