A Strategic Perspective on Social Media Marketing

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A Strategic Perspective on Social Media Marketing

3.99

E-book in EPUB file format. Part 1 in the Social Media Marketing Basics series by Barbara Bickart and Stephanie Leishman.

(If you are taking the Verified Track of Strategic Social Media Marketing, do not purchase this book here. You will receive it for free.)

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This first book in the series explores what social media marketing is and how it can be used to achieve business goals. Social media marketing is about engaging consumers in conversation with each other and with the brand. These conversations are sparked, facilitated, and leveraged by marketers to meet specific objectives. By starting with a clear understanding of business objectives, we can design social media marketing campaigns that provide value to the company. 

E-book compatibility: this e-book is an EPUB file, which is compatible with most e-book readers, such as iBooks, Kobo, Barnes & Noble Nook, Sony Reader, and Google Books on Android and iOS, but it is not compatible with the Amazon Kindle (view Kindle version on Amazon). If you are using an iPad, you can select the file and open in iBooks. If you are using a Windows tablet (such as the Surface), you may want to download the Nook app.

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