The 1-Page Marketing Plan
“To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.”
Understanding Media
"...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." - Wall Street Journal
Contemporary Issues in Digital Marketing
“Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.”
Influencer
“Influencer has been called the “influencer marketing bible” by content creators and experts who have “read the book in one sitting.” It is a “must read,” “a game changer,” and “drops gems for days.”
Strategic Social Media Marketing
By Barbara Bickart and Stephanie Leishman, based on the edX course for which more than 81,000 students enrolled!
Building a Story Brand
“This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to.”
Networked: The New Social Operating System
“The new social operating system of ‘networked individualism’ liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks.”
Interdisciplinary Interaction Design
“Various disciplines make up interaction design, such as industrial design, cognitive psychology, user interface design and many others.”
What is Your Brand Position?
“This workbook will guide you through a series of exercises to determine brand positioning, which informs both traditional and digital marketing strategy.”
Platform Revolution
“As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.”
The Internet of Us
“Now firmly established as a pioneering work of modern philosophy, The Internet of Us has helped revolutionize our understanding of what it means to be human in the digital age. Indeed, demonstrating that knowledge based on reason plays an essential role in society and that there is more to “knowing” than just acquiring information, leading philosopher Michael P. Lynch shows how our digital way of life makes us value some ways of processing information over others, and thus risks distorting the greatest traits of mankind.”
Social Media ROI
“Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.”
Linking Business Goals to Social Media Objectives
“You have business goals, but do you know how to translate those goals into social media objectives and metrics? Let this workbook guide you.”
Dataclysm: Who We Are When No One's Looking
“In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel?”
New Tech, New Ties
“From this perspective, [Ling] examines how mobile communication affects face-to-face ritual situations and how ritual is used in interaction mediated by mobile communication. He looks at the evidence, including interviews and observations from around the world, that documents the effect of mobile communication on social bonding and also examines some of the other possibly problematic issues raised by tighter social cohesion in small groups.”